DMS and Destination Tourism Essay Example | Topics and Well Written Essays - 2500 words

DMS and Destination Tourism - Essay ExampleIt is not surprising, hence, when countries, especially the developing economies, integrate tourism strategies in their overall economic policy. The idea is to translate advantage of the opportunities, which are facilitated by the globalization phenomenon. According to Goeldner and Ritchie (2009, p.26), for a number of countries, tourism is the largest commodity in international trade, and that in many others, it ranks among the top triple industries. The case of Namibias tourism strategy is a case in point. Last 2006, the World Travel and Tourism Association conducted an accounting study and comprise that The broader tourism rescue in Namibia accounts for 72,000 jobs and 18% of Namibias gross domestic product (GDP). These figures are 50% higher than were originally estimated. (Ivanovic et al. 2009, p.91). Since tourism is an industry that operates indoors the current globalized international trading system, countries and destinations h ave to compete with each other for tourists in an integrated tourism market in order to gain meaty economic benefits. The process is facilitated by free trade and technology. One of the consequences of this development is the emergence of the destination tourism model, which entails the identification and promotion of localities as a pass on of their location, natural attraction and tourist-oriented facilities (Binns & Nel 2002, p.235) The employment of this approach has enabled many destinations to thrive in the intensely war-ridden tourism market. Destination Tourism Destination tourism emphasizes location. What this agency is that a country or a location builds on its own characteristics in creating a unique brand that help the location gain competitive advantage and effectively sold to a target market. Carter and Fabricius (2007) explained that a destination in tourism is the basic unit of analysis in tourism which is a distinctly recognizable area with geographic or adminis trative boundaries that tourists visit and stay in during their trip where tourism revenue is significant, or potentially significant, to the economy and is serviced by both private and globe sector. Keller and Bieger (2007, p.12) contextualized the benefits of tourism in their discussion of the economics of destinations. They argued that from a general perspective destinations could or should be treated as geographically delineated economic aggregates, which, similar to economic regions, generate economic growth, which can be driven by quantitative and qualitative changes in inputs and the faculty with which these inputs are being employed. This is the reason behind the thematic conception of the way destinations are marketed. For example, Singapore works on promoting itself as an Asian urban destination. The public relation initiatives that sell the location as a product focus on the urban amenities that Singapore has to offer. The theming of the city has been very consistent. I n the past, it has prosecute thematic concepts depicting Instant Asia and Garden City and after 1997, it has finally adopted a highly effective imaging strategy that aims to market the city-state as a modern metropolis with an exotic Asian